The Mobile Lives of Millennials in Latin America
Millennials in Mexico, Colombia and Argentina are making it a priority to stay connected. Whether that means toggling between devices or checking Facebook first thing in the morning and last thing at...
View ArticleThe Road to Purchase in a Mobile-First World
There are many moments that take place before a vehicle shopper becomes a new vehicle owner, from conducting research and asking friends and family for advice to narrowing down options and taking a...
View ArticleDiscovering New Products in New Places
Dark chocolate-covered blueberries and freesia-infused home fragrances used to be the types of things people would only discover in-store. But today, these types of items—things people didn’t...
View ArticleRaising the Bar: The New Millennial CPG Shopper
From leaving the nest to getting that first job, finding “the one” or having a baby, no generation is moving as swiftly through critical life stages as Millennials. Each life-defining milestone...
View ArticleUnder the Hood: Mobile-First Auto Consumers
It used to be that when people needed to buy a car they would go to the dealer, walk down the rows of brightly colored models and listen to a salesperson talk about the latest and greatest makes and...
View ArticleMeet the Parents
It’s 4am. The alarm isn’t ringing. It doesn’t need to anymore. Mom traded her evening bag for a diaper bag months ago. And on game night, the game Dad is now focused on is “tucking in” breaks, ranging...
View ArticleMillennials and Money: The Unfiltered Journey
Millennials have been called many things. “Financially responsible” is typically not one of them. But as Millennials grow in financial power—and grow up in general—we wanted to understand how their...
View ArticleThe Mobile State of Parenthood
From posts about their baby’s first tooth to their kid’s first day of school, technology enables parents to share with family and friends both near and far the joys, challenges and lessons inherent in...
View ArticleThe Multidevice Movement: Teens in France and Germany
It’s their “second skin,” their “shadow,” their morning alarm and their digital scrapbook. For many teens in France and Germany, a smartphone is not just something they own—it’s a part of their...
View ArticleThe Multidevice Movement: Thais, Taiwanese and Aussies
The sun has set. A Thai college student texts a selfie to her boyfriend as she types up her homework in Bangkok. A businessman in Taipei swipes through the day’s news on his tablet while calling his...
View ArticleModern Parenting: A World of Infinite Choices and Voices
First-time parents are met with an overwhelming sea of products and services. And decisions about how best to spend money, whose opinions to follow and what advice to take only seem to multiply as kids...
View ArticleSharenting to Equal Parenting: 5 Popular Beliefs on the Modern Family Explained
The mission of parenting—to raise healthy, happy children—is timeless. But has the parenting journey changed since entering the digital age? Using commissioned research and Facebook and Instagram data,...
View ArticleRio Welcomes the World: A Glimpse of the 2016 Games
Excitement about the Rio Games is running high, and this summer, people will channel it into mobile. According to a Facebook-commissioned survey by GfK, an average of 72% of people around the world are...
View ArticleThe Drive to Bank on Digital
Across Latin America’s two most populous countries, people are starting to expect more from their banks. But are banks in Brazil and Mexico rising to the occasion? Recent research reveals that 1 in 2...
View ArticleReach Matters: Driving Business Results at Scale
Marketers now have the opportunity to use precision to target audiences as well as mass scale to reach larger ones with digital and mobile platforms, like Facebook and Instagram. But if they limit...
View ArticleGame On: 5 Global Mobile Gaming Trends
Mobile devices have opened up the world of gaming to a new and diverse range of people. Whether it’s crushing candy on the way to work or delving dungeons while hanging out with friends, gaming is no...
View Article45up: The Age of Empowerment
“The longer I live, the more beautiful life becomes” renowned architect Frank Lloyd Wright once remarked. Growing older yet feeling younger, age is becoming just a number. With each passing year,...
View ArticlePeople-First Media Planning: Advancing Incremental Reach
Reaching your audience where they are and where they are going means placing people—not devices—at the center of your cross-channel strategy. So is planning against media siloes a thing of the past?...
View ArticleA Mobile Decision: How US Students Return to Higher Education
The decision to pursue higher education isn’t just for students about to graduate from high school. It can happen at any time, in any place. And increasingly, it’s happening in later life. Indeed,...
View ArticleUnveiling the Secrets of Asian Beauty
For 1 in 4 Asian women, a typical morning routine involves the application of no fewer than 16 beauty products, averaging a total of US$229 applied to their face every day. But what’s really driving...
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